DMN3 Institute interviewed professional marketers from all over the country and who serve in different segments and roles within the industry - executives, educators, published experts, consultants and marketing veterans. Their stories of success and insight into the fast-changing marketing industry provides valuable information for marketers who are eager to stay ahead of the marketing curve. Listen to what inspired Pamela Lockard to create the book in this video interview. Watch it now!
It was founded by Pam Lockard to provide thought leadership, published resources and training to marketing students and professionals who are passionate about staying ahead of the marketing curve. For more information, visit www.DMN3.com/Institute or www.DMN3.com.
Pamela Lockard is the founder and CEO of DMN3, one of the largest independent direct marketing agencies in the southwest. As one of a few hundred Certified Professional Direct Marketers in the U.S., Lockard has created winning customer acquisition and retention programs for finance, energy and health care companies. Client experience includes JPMorgan Chase, Texas Children’s Hospital, Reliant Energy, MXenergy, American Airlines Federal Credit Union and Wells Fargo Bank. Lockard is an active board member of the Mission of Yahweh, a Houston-based shelter for women and children in crisis, and is a recipient of the Houston Business Journal Enterprise Champion Award for her philanthropy.
Pam Lockard answers her own questions that were asked to the 25 marketers in “Profiles in Marketing Excellence.” Click below to find out what she says about success, leadership and the future of marketing.
Get a peek inside the interviews of Featured Profiles by listening to the below audio clips.
As a professor and published researcher of marketing and advertising, Dr. Stutts has seen the industry and profession evolve into what it is today — and at the view of an academic perspective. Listen to her discuss the pros and cons of the Gen Y crowd, an increasingly important generation of consumers and who also happen to be her current audience of students.
Jeff built a social media empire, among other marketing wins at Eastman Kodak when he was Chief Marketing Executive. Now, he is taking his experience and business savvy on the road where he speaks at national events and advises a roster of clients. His book, "The Mirror Test," is a testament to his top marketer status that's recognized by business and marketing nationwide. Listen to him praise social media as a must-have tool for corporate marketers everywhere.
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